UI/UX Portfolio
Transforming User Experience with Thoughtful UI Design
Design is more than aesthetics it’s about creating seamless, intuitive experiences that drive engagement and satisfaction. At Step Tech, our UX/UI process is rooted in research, strategy, and iterative design, ensuring that every solution is not only visually appealing but also user-friendly and functional
Cupid Safari
Design
- Developed wireframes and prototypes to refine the website’s user experience and interface.
- Created a modern, engaging UI with a cohesive design system ensuring consistency.
Solution & Impact
- Enhanced User Engagement: A clean, interactive UI that simplifies navigation
- Seamless Event & Membership Booking: Optimized workflows for a hassle-free experience.
Apexia
Ryze Kombucha is a premium beverage brand offering naturally fermented teas rich in probiotics and antioxidants. The website blends modern aesthetics with a refreshing, nature-inspired theme to reflect the brand’s essence of wellness and vitality.
Understanding the Vision
- Understanding the Apexia’s mission and target audience to align the design with its goals.
- Focused on creating a modern, community-driven platform for learning and collaboration.
Design
- Developed wireframes to ensure a clear content hierarchy and easy navigation.
- Designed sections for events, blogs, schwags, and team information, making it effortless for users to explore.
- Used a dark theme with bold typography and futuristic elements to reflect Apexia’s innovative identity.
- Designed an interactive event showcase with high quality imagery to highlight community activities.
- Implemented smooth transitions and hover effects to make the website more interactive.
- Designed a visually appealing navigation bar for quick access to different sections.
RYZE
Understanding the Brand
- Analyzed Ryze Kombucha’s brand identity, competitors, and target audience.
- Studied the health-conscious consumer market to align design with user expectations.
- Identified key user needs: easy navigation, appealing product showcase, and seamless purchasing.
Wireframing & Information Architecture
- Created low-fidelity wireframes to map out user flows and ensure a logical content hierarchy.
- Prioritized storytelling elements in “Our Story” and product categories for easy exploration.
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Designed a clean and modern layout with a focus on high-quality visuals and easy product discovery
Visual Design & UI Components
- Designed an immersive hero section with bold typography and highresolution imagery.
- Used a nature-inspired color palette (greens, earth tones) and subtle organic elements to enhance the wellness theme.
- Created visually appealing product cards with clear labels, hover effects, and seamless transitions
Interaction & Micro Animations
- Implemented smooth scrolling and hover effects to make interactions more intuitive.
- Added engaging transitions in the Our Story section to create a fluid storytelling experience.
- Designed clear CTAs that stand out and drive conversions for subscriptions and purchases.
Final Outcomes
- A visually rich, user-friendly eCommerce platform that enhances Ryze Kombucha’s digital presence.
- A seamless shopping experience that encourages engagement and conversions.
- A modern, nature-inspired UI that aligns with the brand’s identity and mission.